The future of many businesses is in mobility; it is not always about bringing your customers to your business, but bringing your business to your customers.
There is perhaps no better way to do this than with a Business In A Box, a type of Ifor Williams trailer that is specifically designed for robust, fully-featured, versatile business mobility, perfectly designed to ensure that you can provide a taste of your product offering to your customers.
Whether you are a sole trader, a business exclusively working from your trailer or are adding a business trailer to your fleet to provide a pop-up presence, here is a step-by-step guide to setting up a business in a box.
Step 1: Have A Plan For Your Business In A Box
Of the five simple questions you should always ask about any major decision (what, who, when, where and why), by far the most important of these to ask is why, as it will open up the rest of your business plan:
- Why do you want a business trailer?
- What do you plan to use it for?
- Where are you planning to take it?
- When do you need it and are going to use it?
- Who are you trying to reach with it?
These answers will vary depending on your market sector as well as the role your trailer plays in your business.
Are You A New Business?
If you are starting a new business in the new year, whether as a sole trader or a limited company, you need to consider to what extent your trailer will act as your place of business.
This means ensuring that you have adequate space for doing administrative tasks on the road, as well as ensuring your trailer is secure and safe.
Are You An Online Business Going Mobile?
A fascinating trend in ecommerce is developing pop-up shops designed to reach entirely new markets that do not exist online.
It is an incredible way to reach your customers at a lower cost than renting retail space temporarily, with the added benefit of not being left with advertising hoardings and retail paraphernalia you have no use for.
Are You An Existing Business Taking A Trailer To Your Customers?
Many businesses already have a fleet of vehicles designed to take products or personnel to events, and a trailer would be a logical step to assist with marketing materials and selling on the convention floor.
Step 2: Choose The Right Trailer
We have an excellent range of trailers specifically designed to house businesses, but determining the right one for you will depend in no small part on the business you are running and the services you intend to operate within it.
Which Businesses Are Best Suited For Trailers?
It is actually easier to describe the types of businesses that could not be adapted into a bespoke trailer.
The following are just a taste of the proven mobile businesses that have used Ifor Williams Business In A Box trailers:
- Catering trailer or mobile cafe: A common sight on business parks, especially those located away from major towns and cities, catering trailers are perfectly suited for adaptation into complete and comfortable mobile cafes.
- Mobile retail store: There is a lot of versatility available to provide anything from a traditional stand to a full indoor retail space, with scope and space to set up hangers and shelves. These are particularly effective for exhibitions and festivals.
- Mobile workshop: Whether you are repairing vehicles or offering bespoke crafting services, a tool rack, workbench and specialist machinery can all fit in the right trailer.
- Clinical services: From vaccination to dental check-ups, the need for mobile clinics has only increased in recent years, where health and dental care services are not readily available.
- Barber, hairstylist or beauty clinic: As long as your profession does not require too many particularly bulky tools, you can fit everything you need, chairs and even space to do administration tasks in a bespoke trailer.
- Mobile marketing centre: With beautiful bespoke wraps, a side-opening door that provides some shelter and the facilities to store marketing information and display screens.
Step 3: Set Up Your Trailer Operations
Next, make sure your business is ready to go. Ensure your business has the right equipment, that any consumables are well-stocked, and that both your drivers and trailer operators know how to set everything up.
As well as this, ensure that your brand new business trailer plays a major role in your marketing, as it highlights how you are willing to literally go the extra mile for customers.